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The birth of subliminal advertising as we know it dates to 1957 when a market researcher named James Vicary inserted the words "Eat Popcorn" and "Drink Coca-Cola" into a movie.

The words appeared for a single frame, allegedly long enough for the subconscious to pick up, but too short for the viewer to be aware of it. The subliminal ads supposedly created an 18.1% increase in Coke sales and a 57.8% increase in popcorn sales.

Vicary's results turned out to be a hoax. But more recent experiments have shown that subliminal messages actually can affect behavior in small ways.

A Harvard study from 1999 employed a similar method to Vicary's -- subjects played a computer game in which a series of words flashed before them for a few thousandths of a second. One set got positive words like "wise," "astute," and "accomplished." The other set got words like "senile," "dependent," and "diseased."

Despite the fact that these words flashed far too quickly to be consciously perceived, those who received positive words exited the room significantly faster than those who got negative words.

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BillB

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Can you spot them all? Incredible images capture VERY well-camouflaged creatures around the world

Well-camouflaged animals around the world

These fascinating creatures have evolved over millions of years to become the masters of disguise. Some blend in to avoid predators while others use their cover to advance on their victims without being seen. Pictured, clockwise from top left: A horned lizard in Arizona; a leaf insect in Indonesia; a tuva toad-head agama lizard in Mongolia's Gobi desert; and a pair of pygmy seahorses, seen here in Indonesia.

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BillB

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Can YOU see the hidden messages in these logos? Take the test to find out how many you can find

Can YOU spot the secret messages in these logos?

From the endearing McDonald's golden arches, to the simple Nike tick, many global brands are instantly recognisable by their logo. And some, including BMW, FedEx and Carrefour, have gone to the extra effort to include hidden messages. You might not instantly be able to spot the hidden meaning, but once you see it, it's hard to forget.

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BillB

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17 Subliminal Messages You'd Never Notice in Everyday Life
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BobBarney

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One of the best examples in ART

Can you spot them both? There are TWO animals in this drawing - and psychologists believe what you see says a lot about you

Duck or rabbit optical illusion takes social media by storm

Rabbit or duck, duck or rabbit? Test your brain to find out what you see first - and how long it takes you to see the second animal. This illusion tests how fast your brain is and how creative you are and it has been taking social media by storm as debate continues about what the image really is - despite the image having been created more than 100 years ago.


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BobBarney

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Subliminal Images and Hidden Messages are everywhere in advertisements, movies, tv shows and even in nature! 

Subliminal messages are in images every day. Subliminal images are on video boxes, in magazine ads, even in the phone book as the image to the left supports.

Subliminal tapes are sold by the millions to people that want to motivate themselves with custom subliminal messages. There are subliminal messages in songs. There are even computer programs so you can make your own custom subliminal message to yourself as you watch your computer each day.

Here are some fine examples!





Can YOU name the landmarks hiding in this picture? Stunning artwork features some of the world's most iconic buildings (but you'll have to find them first)

Aberdeen artist Ade Adesina's work features landmarks from all over the world

NEW Aberdeen-based artist Ade Adesina's packed canvas is currently on show at the Royal Academy of Arts in London as part of an extensive summer exhibition. The 35-year-old's masterpiece, titled 'The Questions,' contains buildings and landmarks that he has visited, or that he hopes to visit, but some might have you straining your eyes to make them out.

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