Trump weighed in on Kaepernick becoming the face of Nike's Just Do It 30th anniversary campaign, after spending months going after kneeling NFL player protests. 'I think it's a terrible message and a message that shouldn't be sent. There's no reason for it,' Trump told the DailyCaller in an interview published Tuesday afternoon, while Washington was poring over new details in Bob Woodward's explosive book about chaos and insults inside the Trump White House. Trump even invoked his real estate empire, which is held in a trust and is technically being run by his two adult sons Eric and Don Jr. 'I think it's a terrible message. Nike is a tenant of mine. They pay a lot of rent,' Trump told the conservative-leaning publication. Nike has a huge store next to Trump Tower, although it is preparing to move its flagship in 2019. It is the largest Trump Organization tenant occupying a single space. He said there was 'no reason' for the company to send the message. 'But I think as far as sending a message, I think it's a terrible message and a message that shouldn't be sent. There's no reason for it,' Trump said. The president has backed a policy brought in by NFL team owners that means player protests will be confined to locker rooms.